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Chic Geeks Have Heart...

By Daniel Swartz on October 14, 2010
"I make geeks look good..."
"I make geeks look good..."
Be sure to check out all 79 of our photographs from this event HERE and tell us what you were wearing that night!

CHEVY CHASE, Md. -- Putting to rest the notion that all nerds don't care about fashion (a creative pursuit more so than a logical one), Microsoft and the Chevy Chase outpost of Bloomingdale's held an intimate fashion show on Wednesday night starring some Washington's most prominent technology executives.




Hosted by Karen Sommer Shalett, Editor-in-Chief of DC Magazine and organized by Microsoft's Dr. Mark Drapeau, all proceeds from the fashion show (tickets ranged from $45 for general admission to $75 for VIP seating) benefited the Heart of America Foundation, a Washington-based non-profit that promotes literacy skills, especially for children.

In keeping with the geeky theme of the evening, guests dug into mini-burgers, hot dogs, and fries after the runway presentation -- fuel for many a technology innovator -- and were even treated to Star Wars-themed cookies for dessert (and a special appearance by Darth Vador himself!).

Aside from the charitable aspects of the night, Drapeau's broader vision was to get "people crossing over from geek [to] chic, and people crossing from chic [to] geek, and networking in the middle."

And with everyone from Fashion for Paws' Tara de Nicolas and Tiffany Carter to DC Magazine's Peter Abrahams, Lindsey Becker, Moe Imjaiharn, and Tiffany Evans to CityShopGirl's Kelly Collis Fredrick to K Street Kate's Kate Michael to Lord & Associates' Winston Bao Lord to fashion photographer Tim Coburn to The Real Housewives of DC's Ebong Eka in attendance, the stylish element was indeed definitely well represented.

We should all be so chicly geeky!


The Geek2Chic Models included:
  • David All: President, David All Group
  • David Almacy: SVP, Edelman Digital
  • Aaron Batalion: CTO & Co-Founder, Living Social
  • Chris Brown: Director of Digital Strategy, Quinn Gillespie & Associates
  • Evan Burfield: CEO, Synteractive
  • Peter Cherukuri: VP & DC General Manager, The Huffington Post
  • Peter Corbett: CEO and Founder, iStrategyLabs
  • Christopher Dorobek: Host of DorobekInsider, WFED Radio
  • Price Floyd: VP of Digital Media Strategy, BAE Systems
  • Erik Huey: SVP of Government Affairs, Entertainment Software Association
  • Geoff Livingston: CMO & Co-Founder, Zoetica
  • Bharet Malhotra: VP of Sales, Cvent & Co-Owner of Co Co. Sala
  • Hooman Rafdar: CEO, Clearspring
  • Michael Smith: VP of Social Innovation, The Case Foundation
  • Mark Story: Director of New Media, Securities and Exchange Commission

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To learn more about the Heart of America Foundation or to make a donation, please visit the organization's website.


Be sure to check out all 79 of our photographs from this event HERE and tell us what you were wearing that night!


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