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Joey Wolffer's ‘Styleliner’ To Pop-Up in Georgetown; Accessories Boutique On Wheels Parks May 4th!

By Daniel Swartz on April 18, 2012
GEORGETOWN -- The District’s gourmandes are already well versed in the success of the city’s food trucks. But it’s now the fashionistas’ turn to enjoy the benefits of ‘mobile commerce’, as The Styleliner is scheduled to arrive in Georgetown on Friday, May 4th for a six week stay (through June 17th).

A refurbished twenty-foot potato chip truck, The Styleliner is essentially a fashion accessories boutique on wheels brimming from floor-to-ceiling with a carefully curated inventory of merchandise, from designers around the globe.

The Styleliner’s Joey Wolffer.

The truck’s owner, Joey Wolffer, first made her mark on the fashion world as a jewelry designer for Meems LTD, providing accessories for several High Street stores in England. She subsequently became a jewelry designer for Nine West before taking over as Trend Director for parent company Jones Apparel Group (Nine West, Easy Spirit, Jones New York, etc.).

The Styleliner is Wolffer’s latest entrepreneurial endeavour and one that boasts her own signature jewelry and accessories collection, in addition to those from other designers. Having already proven itself as a welcome addition to the stylish streets of New York, the Hamptons, and Palm Beach, its arrival next month will mark its first time in D.C.

The self-described ‘world’s first treasure chest on wheels’ will be parked primarily in the PNC Bank lot at M Street and Wisconsin Avenue in Georgetown, from 11am to 7pm, Thursdays thru Sundays. But The Styleliner will temporarily re-locate on Wednesdays to Dupont Circle, with 10% of sales benefitting Women Thrive International.

Additional D.C. stops are planned and will be announced on The, including a three-day stop in front of the trendy W, Washington, D.C. hotel from May 10th-12th (6pm-9pm that Thursday and Friday; 8pm-midnight on Saturday).

We, for one, can’t wait for our first dapper drive-by!

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